How Can You Build An Outstanding Networking Business?

Post 8 of the “Networking TODAY! on Fridays” series: How Will You Make Your Network Business A Success This Year?

What’s your Vision for your business?

No, I’m not talking about your dream. Your dream is what drives you to do this business you have chosen to be in.

The Vision for your business is a simple statement of intent of where you want your business to go. In traditional business we use it to give direction as to the type of company we want our organisation to be.

It is said that without vision the people will perish. And so it can be in business. A business can eventually just fade away and close when the owners lose sight of their direction; they get drawn along by circumstances not choices.

If you are going to build a real business in your company, why wouldn’t you treat it as a real business? What I mean by that is, so many people I’ve seen in the networking industry, and I’ve been around this industry since 1983, see the business opportunity, decide they would like to build a business and then treat it like a hobby; something they do in their spare time.

Could you imagine setting up a traditional business and, say, investing $200,000 in getting that business established and then just operating that business one or two hours a week with the hope it would generate tens of thousands of dollars in profits? No, you’d work your butt off trying to get a decent return on your investment.

Well, most network marketing opportunities are too cheap. What I mean by that is most that I have seen cost about $100 to register – and wow you have a business. Some people may invest a $1,000 or so in products, but generally not. But even then, compared to a traditional business that’s peanuts!

And so, people treat their business for the value they paid for it. Virtually nothing.

The Vision of a business is something I establish in very small business I have worked with, and I talk with hundreds of traditional business owners every year.

Here is an example of a Vision: “My vision is to create a business that will serve people and create abundant wealth for my family and those involved in my business. My vision is to make a difference.”

You see how such a simple statement could set the tone, the direction your business takes? Of course, it means nothing if these are just nice words on a page. Your Vision is only valuable if it is applied.

The question that comes from this statement, if your Vision is to be applied, is, “How?”

How will you make that Vision more than just words?

From there you can develop two more guiding statements that will determine how you will run your business, treat your staff, treat your customers and treat yourself.

These are your Mission Statement and your Values Statement.

We’ll look at these over the next few posts.

What does your Vision tell you?

Make A Difference – TODAY!

Colin

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